Haverfordwest football reminiscence programme commended at National Alzheimer’s Society conference

The Alzheimer’s Society highlighted a Pembrokeshire football reminiscence programme as an example of good practice in relation to engaging elderly men in the community and helping people with dementia.

They showcased a film from the Haverfordwest AFC project at the National Alzheimer’s Society Conference in Cardiff in March.


More than a club

The ‘More than a club’ programme is a joint venture between a Welsh-based social enterprise called Vi-Ability and the Football Association of Ireland. This initiative uses the power of football to address the social needs of disadvantaged people in the local community. They can be youngsters not in education, employment or training – or the elderly, disabled and socially isolated.

Reigniting a passion for sport

The football reminiscence programme has targeted the older generation who have an interest in football or any sport and to help people with dementia. The aim is to reignite and stir up past memories and experiences when talking about teams, players, matches, and experiences from the past, by working with images and sports memorabilia to stimulate memories.



Stories recalled from the 1960’s

So far, we have seen ex-professional sportsmen, semi-professional and even olympic footballers come through our club house doors to tell their story about when they played the beautiful game back in the 1960’s.

We have also had many different people open up with their sporting stories, especially people with dementia reminiscing about their experiences and sharing fond memories of sport over a cup of tea with their families.


Engaging with Pembrokeshire’s elderly

The programme has been running for eight weeks and it is supported by Pembrokeshire Association Volunteer’s (PAVS) and local charities organisations. We have engaged over thirty elderly men in the programme and I have delivered three football reminiscence taster sessions in local elderly residential home centres/ groups.

Session topics hosted so far include Sporting Legends (21st March) and Back in the Changing Rooms (18th April).


Reminisce in May about singing in the stands 

On May 16th Thursday 10.30am – 12.30pm, the group will be gathering in the changing rooms at Haverfordwest AFC to share stories and memories about singing in the stands. All are welcome to join. Contact Wyndham Williams for more information, email or call 07718 426 095.

Watch the video…

Other community projects

Haverfordwest AFC are also supporting mental health via  We Wear The Same Shirt campaign and active lifestyle via their Over 50s Walking Football Club. You can also keep up to date with activities on the Haverfordwest AFC Facebook page.

Author - Sally Boyton

Author - Sally Boyton

Founder of Life Seeker, passionate about adventuring in west Wales, living simply and inspiring others to find happiness through positive living. Designer. Marketing specialist. People person.

contact sal

This story is part of the Life Seeker newspaper

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest
Share on google
Share on print

Looking for positive lifestyle inspiration?

  • No comments yet.
  • chat
    Add a comment