ITV recently reported on research published by Age UK to launch their Christmas campaign about loneliness.

The short film to accompany this sends an important message to our community, helping us be more mindful of those around us (whatever their age) who may be finding life specifically difficult during this period.

ITV reported,

“The research found that almost one million (928,000) older people feel lonelier at Christmas time, two-fifths of whom have been widowed.

Nearly half of the 2,585 older people surveyed – equating to almost 5.7 million people aged 65 and over – feel their days can be repetitive, and almost a quarter (around 1.4 million older people) said Christmas is not a special day for them and just passes them by.”

Is there someone in your community who would benefit from a smile, a quick hello or a festive note over Christmas?

It’s the little things that count and your kind thoughts will make a world of difference.

Watch the full film here and  visit ITV’s website to access more research findings.